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Senior Specialist, Studio, China
面议 上海黄浦区 应届毕业生 本科
华特迪士尼(中国)有限公司 2024-09-29 10:45:44
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Senior Specialist, Studio, China
面议 上海黄浦区 应届毕业生 本科
华特迪士尼(中国)有限公司 2024-09-29 10:45:44
人关注
职位描述
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Establish and maintain excellent relationships with promotion partners to maximize the promotion value for each movie. (30%) • Negotiate promotion deal terms and media plans with promotion partners. • Support partner pitching including but not limited to campaign concept, strategies, marketing events, sponsorships, media resources, etc. • Develop a strategic roadmap for key partnership that creates growth and mutual benefits. • Work with legal/finance team to negotiate/ensure the terms and conditions in promotion/licensing contracts. Develop a detailed movie tie-in creative solution and implement the promotion campaign strategies and plans efficiently and effectively. (30%) • Manage movie tie-in promotion creatives including but not limited to movie themed licensed product, TVC, prints, POS, digitals, social and KOL engagements, etc. • Day-to-day account management and coordination with partners and agencies to ensure prompt delivery and quality of assets/materials. • Align with studio marketing strategy for co-branded events and in-theater promotional activities. • Compile a consolidated promotion campaign report following the movie's release. Partnership with global studio promotion team to develop a localized campaign for global key accounts. (15%) • Manage global movie promotion partner on their local campaign materials. • Effective communication between local office and headquarters, ensure cohesive collaboration among all stakeholders. Cross LOB synergies for each promotion campaign. (15%) • Balance business interests to drive synergies across departments for co-promotion activities • Collaborate with key business departments within company and plan for future collaborations that align with evolving market trends and company objectives. Purchase Order and Contract management. (10%) • Day-to-day purchase order management • Closely working with legal/finance/sourcing teams to negotiate/ensure the terms and conditions in contracts and manage existing vendors/agencies for Studio China team. Working Relationships Internal: Frequent communication with sales, finance, legal, regional office, global studio team, corporate alliance department, and consumer product department. External: Promotion partners, Media/Creative agency, Ecommerce and digital platforms. Requirements Education: College graduate Experience: At least 3-5 years’ experience in IP industry with a good partnership network. Core Skills: • Good communication skills and strong inter-personal skills are essential. • Speaks fluent English with computer proficiency in MS Office.
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地址:上海黄浦区上海-黄浦区企业天地
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